Don’t Look Back: Towards the Digital Consumer

Digital Market and Consumers: a Few Notes


In a World where Internet, and therefore the information technology is the greatest novelty, it is necessary to overcome the consumers information asymmetry and to enhance the consumer digital literacy. Moreover internet has introduced the concept of “digital market”, a market independent from geographical borders. In this market, in which consumers play an active role along with the enterprises, we have to face several issues, such as access to the internet, geo-blocking and internet neutrality. These and other issues cannot be addressed with a simple adjustment of traditional categories but it is necessary to create a “new list”.


internet; digital market; consumer; digital divide; right; access

Full Text:





Rivista Italiana Antitrust / Italian Antitrust Review
ISSN: 2284-3272

Iscrizione al Tribunale di Roma n. 300, del 12 dicembre 2013

Last issue published on February 28, 2019